So, you’ve got your business website all set up and ready to set the internet on fire.
Trouble is, you don’t know how to drive traffic to your website. While creating a business website is one thing, knowing how to attract quality traffic to it is quite another adventure. Thankfully, you’ve got us to help you!
In the following post, we are going to discuss some of the fool-proof methods as answers to how to get traffic to your website. These are all tried and tested techniques and have been proven to work.
Let’s dive in then, shall we?
Top Methods to Improve Website Traffic
1. List on Google My Business
Ever wondered how Google shows all details of the business on the very first search? Well, that’s because these businesses are listed on Google My Business. That’s Google’s very own version of Yelp and can work to give you enhanced visibility on the web. Plus, it gets high-intent traffic to your website, which means you’re bound to get better conversions and sales.
2. Put Out Quality Content
In today’s world of information overload, content is easy to come by. But look through the lot, and you’ll find most of the content to be less than useful. It’s estimated that close to 30% of content on the web is repetitive. Those are 2013 figures, which means the actual percentage is much higher in 2020.
But you can use this fact to your advantage! By creating and putting out quality content, you stand to attract the droves of visitors tired of skimming through repetitive content. This, in turn, will help to give your business website a better web presence and lead to increased website traffic.
3. Leverage Social Media –
This one, of course, is a no-brainer. Unless you’re leveraging social channels, you’re surely missing out on a lot of quality traffic. Seeing as almost 51% of the world population is on social, you can well understand the need to stand out on these platforms.
The best way to use social media to your advantage would be by putting out quality content that compels users to take action. Engaging content can influence customers and increase your website traffic.
An improved social media presence can be one of the best free ways to drive traffic to your website. And before you think that Facebook is all saturated for business websites, try out LinkedIn, which is proving to be a much better platform.
4. Build Up On Backlinks –
You might have heard that getting quality mentions and backlinks on authority sites is a great way to boost your search rankings? Well, you heard right! Quality backlinks make certain that your website is trusted by Google. This in turn leads to better ranking on the SERPs.
Quality backlinks can help increase website traffic like no other method. Since backlinks and mentions place you in front of a large audience, you’ll be able to leverage the benefits that come with wide exposure.
5. Target Long-Tail Keywords
Finally, we’d like to mention targeting long-tail keywords, which is one of the best free ways to drive traffic to your website. Long-tail keywords usually have low competition, which means you can easily rank for them and get noticed by the right crowd.
Conclusion
The above methods can help you to increase website traffic and draw more visitors. However, keep in mind that these aren’t the only ways to achieve the right results. You might just need to apply a combination of multiple techniques to increase the number of visitors to your website.
At the end of the day, an SEO friendly website helps to improve SERP rankings, draw in quality traffic, and boosts business. So if you feel you need help in creating an SEO compliant, fully responsive website, consider hiring a professional web development company.
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